Carlo Goldoni,Stephen Mulrine: The Servant of Two Masters

The Servant of Two Masters


Description

Over two hundred and fifty years after it was written, this classic Italian comedy remains blisteringly hilarious and relevant. The plight of Truffaldino, desperately trying to keep two jobs afloat, has most recently delighted audiences in the smash-hit adaptation One Man, Two Guvnors. This is the original, a masterpiece of comic absurdity.

You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights The Servant of Two Masters download ebook from his fifteen-year career in product design along the way. Whether you're a designer, a product developer, or a marketer thinking about your company's next offering, this book will forever change the way you think about--and create--successful products.


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Author: Carlo Goldoni,Stephen Mulrine
Number of Pages: 122 pages
Published Date: 28 Aug 2012
Publisher: NICK HERN BOOKS
Publication Country: London, United Kingdom
Language: English
ISBN: 9781848421936
Download Link: Click Here
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